28
Oct
2014
Oct 28, 2014 5:30 PM – 8:00 PM
Radisson Hotel Harrisburg
1150 Camp Hill Bypass
Camp Hill, PA  17011
United States

Join us Tuesday October 28, 2014 for a productive media relationship training session for Rotary leadership, committee chairs and members designed to improve your skills with the media.  Skills learned will be applicable to your Rotary life, your career and your personal life.

The training will be held at the Radisson Hotel Harrisburg, 1150 Camp Hill Bypass, Camp Hill, PA) from 5:30 p.m. to 8:30 p.m. A light supper will be provided beginning at 5:30 p.m. with the Seminar to begin at 6:00 p.m. Please register by October 15, 2014.  The cost to attend is $15 per person.  

Expected Outcomes:  Following the training, participants will be better able to strategize how to involve and manage media, conduct meaningful media interviews and become a resource to area media.  Club members will interact with a Newspaper Editor and learn how to engage in today’s rapidly changing online and in print media. Members will get hands on training on Facebook for Rotary. Additionally, club members will have a host of new techniques and approaches to grow membership through good media relations and results.

What Is Involved:  Participants will join a class of peers interested in improving their personal skills for working with the media and for conducting interviews.  Using a well-tested subject agenda, participants will walk through:

  • Relationship building with the media
  • Determining what is news
  • Using & Understanding Social Media
  • Setting up a Facebook Page for your Club
  • Understanding your ultimate audience
  • Preparing for media interviews
  • Setting the scope of an interview
  • Conducting an interview
  • Dressing for an interview
  • Following up with editors and reporters
  • Evaluating your performance and theirs (the media's)

Depending on group size, at least three people will be selected to do on-camera interviews with a “reporter.”  Subject matter will be determined by you, the participant.  The resulting 3 – 5 minute video will be used with the full class to demonstrate the participants’ strengths and areas needing improvement.  All of this analysis is done with positive re-enforcement.  Volunteering participants will get to keep their video for future use and reference.